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New Apparel & Merchandise on Tap for Contingency Points Winners

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Johnny D

Johnny D

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Mazda’s new contingency points can be used to purchase items from the Mazda Collection

 

As a general rule, Mazda racers are a proud bunch. Whether they are racing Spec Miata, Super Touring or have Mazda power at their backs in formula cars and prototypes, they like to fly the Mazda and Mazda Motorsports colors proudly. With Mazdas new Parts Points contingency bonus and a selection of apparel on the parts store, that will become even easier.

 

“For many years, we’ve heard our racing customers and their requests for motorsports apparel,” explains David Cook, Manager of Business Development for Mazda Motorsports. “At many of the events we travel to and support, such as the NASA Championships, the SCCA Runoffs and Solo Nationals, we would bring swag to give to our customers. But we didn’t have an established program where any customer at any time could purchase exactly what they wanted, for themselves or as a gift. Now we’ve got it with the Mazda Collection and mazdacollection.com, which can also be accessed through MazdaMotorsports.com.”

 

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The Mazda Collection is a range of higher-end apparel themed around Mazda models and Mazda motorsports’ activities, ranging from Spec Miata to the current Daytona Prototype international program to the 24 hours of Le Mans-winning 787B. There are two lines – Motorsports and Essence, both featuring a range of t-shirts, polos, sweatshirts and hats to cater to nearly every Mazda enthusiast.

 

For those who will be earning Parts Points bonuses, a new feature of Mazda Motorsports’ contingency program, they will be able to use those points to purchase apparel.

 

“Because of the interest in the apparel, we are adding it to the offerings for those who earn Mazda contingency points,” says Cook. “They can apply those points to competition parts for Miatas, to apparel, or a combination of both. We want to give another choice to our customer – the more options the better.”

 

Which items will be eligible for purchase with points will soon be determined, but with the apparel, Mazda racers can show their pride at the track or during the week. That, in itself, is a point of satisfaction for the Mazda Motorsports team, notes Cook: “We’re proud when they wear their Mazda gear.”


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