- I see a bunch of racecar drivers standing in line at the liquor store all with 2 gallons of Everclear in their cart. "Honest, its for the CAR!!!"
- Or, while fueling the car before grid, getting out the bottle of Everclear to pour in the "tank".
- Or a TV commercial with some grinning winner, "Everclear! It makes me go FASTER!"
